I’ve sold my 5th novel!

I’ve been sitting on this news for a while, but I’m finally signing and mailing the contract today-I’m happy to announce I’ve sold my 5th novel THE TOWN BUILT ON SORROW to Flux! Currently, the release date is slated for sometime this September. Big thanks as always to my literary agent Jonathan Lyons. Here’s the rough copy I’ve written for the book:

The Town Built on Sorrow
By David Oppegaard

Welcome to the strange, haunted foothills town of Hawthorn, where sixteen-year-old Harper Spurling finds herself increasingly obsessed with the diary of a 1860s pioneer girl while a serial killer runs unchecked through the area, dumping his victims into the town’s dark river. When Harper’s curiosity eventually leads her into the Tender Heart Killer’s company, she’s forced to think fast or join the killer’s growing list of victims…

Because in Hawthorn, a town built on sorrow, the barrier between life and death is as fragile as an old forgotten skull.

The Canary


Beloved local musician and storyteller Jack Pearson died yesterday at the too-young age of 63. I first met Jack in 1998  through his son, Peter Pearson, my friend and fellow Great Con student at St. Olaf College. In the summer of 1999 I went to an outdoor Bob Dylan and Paul Simon concert with Pete, Jack, and Kari, Pete’s sister. It was a great concert (Paul and Bob played “The Sound of Silence” together!) but one of my favorite memories from it was Jack pointing out after the show that, from a technical perspective, Dylan was a crappy harmonica player. It was an eye-opening revelation about the importance of craft to me, no matter how famous you were, and also the only unkind thing I ever heard Jack, who was like a Twin Cities musical version of Mr. Rogers, say about anyone in all the time I knew him.

A lot of people loved Jack, who recorded many albums and traveled around to schools and other locales and entertained children, bringing the joy of live music to their lives with a rare mixture of skilled craft and happy exuberance, but what always struck me most about him was the philosophy of kindness and acceptance he embodied. I’ve long surrounded myself with a thick shield of dark humor and sarcasm, most likely hardened and significantly enhanced during my mother’s long battle with cancer during my teenage years, but Jack didn’t need any of that. He was naturally earnest. He was open to all the currents. We’d discuss philosophy, me playing the nihilistic devil’s advocate, and he’d consider everything I said carefully, even though I was a hotheaded college student. He was a strong Christian who didn’t necessarily believe, or need to believe, everything in the Bible was literally true. The idea of practicing kindness was all the truth he needed.

Kindness is a hard truth to truly learn and practice-being kind to both myself and others is something I struggle with on a daily basis. It’s something our country, and the world, is struggling with to a seemingly greater extent than ever. It’s hard, on this cold January day, to not think of Jack’s sudden passing as the embodiment of the old “canary in a coal mine” (old-timey miners would take a canary with them down to the deep underground mines they worked in-if the canary stopped singing and died it would alert them to the presence of poison gas in the mine). On the eve of a Trump presidency, with the prospect of so much hate and toxicity before us, Jack has stepped out and left the room (he coincidentally passed away in the same cancer ward as my mother). It’s up to the rest of us, even the damaged snarky fuckers, to step up our game and keep the torch of kindness and generosity burning.

Some New Q & A About Writing

I just did this little written interview with Alex Kies, a faculty assistant at Metropolitan State University, and thought I’d post it.

To whom would you recommend graduate school?

That’s an interesting question. Getting your MFA in Writing (or PhD) isn’t cheap but I found it invaluable in refining my skills as a writer. I suppose I’d recommend it to anyone who feels like a structured format, with writing workshops and professional instructors and deadlines, would help advance your writing. Going through an MFA program, like the one at Hamline University, allows you to join a great community of writers and thinkers as well. My big caveat is don’t expect you’re going to be a big time published author just because you get your MFA, though it is reasonable to expect your chances for landing a writing-intensive teaching job of some kind will increase.

What is your experience with the Twin Cities’ so-called literary scene?

Everyone I’ve met has been very nice and inclusive and the Loft Literary Center serves as its heartbeat. You can attend several literary events a week around here if you feel like it and there’s actually very few cities in the U.S. where that’s possible. To truly be a part of the local scene you need to put your time in, attend various events, and try to be sociable with strangers, even if sociability doesn’t come naturally to you.

You have a regularly updated blog.  Has this helped or hindered your writing?  Is having a consistent, non-promotional web presence beneficial?

Well, I’ve been blogging for over a decade now and my urge to post regularly has died down considerably. I’d say for a long time it helped me as writer in the sense that I don’t keep a private journal so it both allowed and encouraged me to work out my thoughts on writing in a public space and made me feel like I was contributing to the general writing conversation. Nowadays my mind has quieted down a lot in this respect-maybe I worked out what I needed to work out and can move on now without blogging much.

Blogging hasn’t done much for me career/professional wise, but I’ve enjoyed it.

Now you’re a writing professor.  Have you seen traits, good or bad, that students share? 

I think the biggest issue the writing students I’ve taught (which isn’t that many in the grand scheme of things) share is a difficulty with detaching themselves from their writing. They live and die with every story they write, even if it’s only their second of third story ever, and I do my best to encourage them to look at the bigger picture-improving your writing is such a long and laborious process you shouldn’t worry too much about an individual story, or even a novel, failing from a technical standpoint, as long as you worked as hard as you could and can detach yourself enough from what you’ve written that you’re able to learn from your mistakes. If you’re writing and writing without learning from your own work, good and bad, you’re just treading water instead of moving forward.

Your work has been exclusively in genre literature.  How does this market and audience differ from literary fiction, and does that alter your creative process? 

Actually, my fourth novel The Firebug of Balrog County is what you’d call literary fiction and I’ve written a few other literary novels that never got published. My process is the same no matter what genre I’m working in (and indeed in my work the genre lines blur a lot) but I suppose when writing in horror or sci-fi I tend to find myself constrained to maintaining a tighter, faster plot to some extent, while in literary fiction I focus more on unspooling the characters in the story and allowing the plot to serve this purpose.

You’ve written both “adult” and YA fiction.  How did that effect your writing process?

It doesn’t really change much for me, process-wise. Whatever I write I try to make interesting for all age levels (down to about eleven years old, I suppose). I’m always worried about boring my audience.

You’ve mentioned before that you have several novels you decided not to publish.  What about them makes them unpublishable when compared to your other works?

Well, with my earlier unpublished work it simply wasn’t good enough to be published, along with a few later works as well (and now I’m glad they never were published). Undercooked characters, bad dialogue, etc. However there’s two or three I still think deserved to see publication but simply never found a publishing champion. One of the hard lessons I’ve learned is that a good book doesn’t always see the light of day. Hell, I know lots of good writers who never get one book published. Writing can be as rough as it is rewarding.


Mid-Summer Drowse

It’s hard to work in the summertime, isn’t it? Right now I’m typing this while the window AC in my office/bedroom roars three feet away from me and my cat slumbers on the cool floor. Along with the summer weather has come a slight summer writing slump, at least compared to my normal twenty-five pages a week habit when I’m really cooking. I’ve turned in novel #16 to my agent, who liked it but asked for a rewrite with more overall world building, and instead of doing that I’m futzing around with the beginning of a different novel and trying to figure out how this new work might go. I’ll get back to the other novel, no doubt about that, but sometimes taking a step back and doing something else for a while can be helpful.

Well, usually.

There have been plenty of days this summer when I haven’t written at all, or only written 300 words, or only changed a character’s name. I used to feel like a useless human being on these non-writing days but somehow I haven’t been as bothered about them this summer. Maybe it’s just growing older, maybe it’s just realizing the world doesn’t end if you don’t produce. A dangerous notion, though, isn’t it? Nobody else is going to write for you. No one else is going to create for you, or notice if you’re not creating. Writing is a self-starting field and even as the sun beats down and it’s scorching hot outside you better remember to bring it as much as you can.

Because both life and summertime don’t really last all that long.



(I recently wrote a book on writing call The Glorious Grind: Meditations on Crafting Fiction & The Writing Life and have decided to simply publish it in installments here.)

Chapter Twenty-Eight



I’ve had this poster of Russian author Fyodor Dostoyevsky (1821-1881) hanging above my toilet in every place I’ve lived since 2000. I purchased it at a museum in Staraya Russa, Russia, which was actually the summer house where Dostoyevsky wrote Demons and The Brothers Karamazov. The poster looks ancient now but the water stains are actually from a bathroom pipe leak and the tear in the lower right corner is from when an old girlfriend of mine thought it would be funny to stick a maxi pad on it (when she removed the pad its adhesive side ripped off a big poster chunk).

Dostoyevsky was by no means a perfect man—for instance he hated Jews and basically all foreigners and he also gambled like a fiend—but if nothing else he was a true Grinder. He worked and he worked and he worked. He followed his dark visions and he wrote for money. His mother died when he was fifteen. He endured a realistic mock execution, ten hard years in a Siberian labor camp, the onset of epilepsy, and came out more inspired to write than ever. He was a man of faith, but it was not an unexamined faith by any means. Dostoyevsky knew what he was about and went about it. He worked at night while the world was sleeping.

I like having his dark Russian eyes staring at me every time I visit the bathroom. They remind me that no matter how tough life may be at times you can always be a little tougher yourself. New characters and worlds are always sitting inside you, waiting for extraction. You can find them if you’re willing to put the work in.

The Glorious Grind

(I recently wrote a book on writing call The Glorious Grind: Meditations on Crafting Fiction & The Writing Life and have decided to simply publish it in installments here.)

Chapter Twenty-Seven

The Glorious Grind


One of the most baffling occurrences in the course of humanity’s creative history has been the glamorization of writing. You tell somebody at a party you work in an office on a computer all day while music plays faintly in the background and you drink too much coffee and they’ll be all like yep, yep, sounds like you work as an insurance actuary or perhaps as a claims adjuster or maybe a certified public accountant. What kind of salary does that pay and what are the benefits like? Do you think Patty has any more shrimp stashed in the kitchen?

But tell this inquisitive person you’re a writer and you’ll get an eyebrow raised and a set of certain expectations. What do you write? Are you published? Would I like it? Is your life filled with sun drenched villas and ocean vistas or are you one of those poor and tortured writers who live in cockroach infested studio apartments, living on Spam, Doritos, and absinthe? Rarely will their first thought be “I bet this guy was hanging around in sweatpants until eight PM today” or “Hey, I’m likely the first person he’s spoken to in three days! Lucky me!”

The fact that authors and poets used to be renowned super-celebrities in the late 19th century and the early to mid-20th century just goes to show you how little television and pop music we had back then. As we all know, humans love to set apart certain other humans with various talents and deify them—with the invention of the printing press a whole new order gods and goddesses was created in the hearts and minds of the public. Suddenly pale, weird looking dudes wearing spectacles could suddenly get laid pretty easily if they said they were a writer and everyone was agog when old Charlie Dickens came by to have a reading in their town (some even consider Dickens to be the first pop star. Weird idea, right?). Writing was cool, like being a painter, or a musician, or, later on, an actor in the moving pictures. Writers, known for their drinking, howling, and love of reading, suddenly had a little extra sparkle to them as they walked through a crowd, a little heat in their pocket.

The 21st century has seen this sparkle fade from the profession. The Internet and television have so bedazzled your average citizen with serial programing and cats doing awesome shit that your average mid-list author now possesses the glamor somewhere between a local used car dealer and a well-respected mortician. And you know what? This is probably a good thing. A really good thing. Writers should think of themselves as craftsmen like carpenters and stone masons and leave the crotch grabbing shenanigans to the reality TV stars of this saturated new world. They’ll be better for it, less distracted and feverish in their efforts at being cool and hip. Less vain. Most importantly, they’ll be able to focus more on the task at hand, which is writing their hearts out and making peace with life to their satisfaction before death all too quickly swallows them whole.

I’ve been wracking my brain to come up with a way, in this cumulative essay, to explain once and for all both the glory and the utter grind I’ve encountered in the life of the author struggling to establish a career in modern day publishing. It has occurred to me, after many false starts, to simply follow the standard advice to any author and show instead of tell—here’s a list of all fifteen of my novels, the vast majority of them unpublished, with a brief description of each and their role in my growth. This is basically a roadmap of twenty years of long nights, scorched earth, and blissful creative escapism.

Novel #1

The Nebula Quest

Genre: Sci-fi (quest, space opera)

I began The Nebula Quest when I was fifteen. It started as a short story and I had no idea it would grow into a four hundred page book. It’s your classic quest/coming of age story, owing much to Star Wars. The hero of the story is named Zil and he hails from a race of hairless, gray skinned bipeds called Trindles. For a first novel it has a rather complex, sprawling plot and features a large cast of characters. My mother surprised me one day by getting the novel printed and bound at Kinko’s with its own laminated cover and everything. That was about the extent of my expectations for The Nebula Quest, though I rewrote it several times.

Novel #2

Other Dreams (originally titled The Dreamer & The Ogre)

Genre: YA fantasy[1]

I wrote Other Dreams during my senior year in high school. Quite literally—I started it in September and finished it in May. This book was the first time I’d put a work through over a dozen drafts. Other Dreams follows a twelve-year-old boy named Wesley Vaughn in the early 1990s who has contracted the HIV virus through a blood transfusion years earlier, after a motorcycle accident that also killed his father. Wesley, as the virus blooms into full-blown AIDS, experiences a series of vivid, fantastic dreams in which he’s being chased by a nameless ogre, and as he gets sicker the dreams grow more intense. For several of my in-house readers this is still a much-beloved novel and I did send out about a dozen query letters for it to agents before moving on to focusing on college and writing short stories for the next few years.

Novel #3

Torch Lit

Genre: Literary

Written in the months after Sept. 11th, 2001, I consider Torch Lit to be the worst book I’ve written. It’s about a movie cinema owner named Gabriel who lives in the fictional small town of Paris, Minnesota. Gabriel is sort of this driftless thirty-year-old guy who is still chasing one moment from several years ago where he felt he was “truly happy”. My first stab at literary fiction, I can tell from the summary of this novel alone that the book was doomed from the start. The protagonist never has a clearly defined goal, the plot’s paper thin, and the only real drama comes from the family next door, not Gabriel. I was trying too hard to write a Great Novel

Novel #4

Knocking Over the Fishbowl

Genre: Literary comedy

Knocking Over the Fishbowl started as a fifty page unfinished short story, a really crazy, raw piece of writing, that I wrote after my mother’s death to cheer myself up (and it helped, somehow). I still remember my professor holding the manuscript in his hands and looking at me with a puzzled look on his face. “What is this?” he asked.

Knocking Over the Fishbowl takes place in the surreal suburb of Hungry Hollow. It follows the adventures of Wilson Scraggs, a Vietnam vet recently escaped from a mental hospital, and the eccentric cast of characters he encounters as he tries to rediscover his place in the world. I returned to it after graduating from college and flushed it out into a full-blown comedic novel. After much work and luck, it landed me an agent. While it never sold to a publisher, it paved the way for The Suicide Collectors and the rest of my career. Out of all the books we never managed to sell, I get the feeling my agent still likes this one best.

Novel #5

The Suicide Collectors

Genres: Post-apocalyptic speculative sci-fi, horror

The Suicide Collectors was my first published novel. I started The Suicide Collectors as a side project while I was waiting for Fishbowl to sell, a sort of challenge to myself to see if I could create a new post-apocalyptic world. The book took a major turn for the better when my agent suggested killing off a main character and upping the “grit” factor in the book.

Novel #6

The Cobalt Legacy

Genre: Literary

The Cobalt Legacy was my thesis novel while a graduate student at Hamline University. Uh oh, here again I wanted to write a literary novel, a serious Novel! The Cobalt Legacy is about a young man recovering from a shattering history of domestic violence (his father killed his mother, then himself) who inherits a castle in western Pennsylvania (did you know there are over one hundred and twenty castles in America?) I did a lot of castle-based research for the book. My agent sent The Cobalt Legacy around to some editors but we got no serious bites. Looking back at The Cobalt Legacy now I wince at its naïve earnestness—like Torch Lit, I was trying too hard to be whatever my conception of “literary” was at the time, which was very grad school-esque.

Novel #7

Wormwood, Nevada

Genres: literary, science fiction

Wormwood, Nevada was my second published novel, part of a two-book deal with St. Martin’s Press. I felt an enormous amount of pressure to come up with something equal to The Suicide Collectors but stubbornly avoided writing a similar book, something that would have been much easier to market than literary sci-fi. The initial reviews weren’t great and the book didn’t sell much and St. Martin’s Press never really put their shoulder behind it. I still love Wormwood, though, and I am proud of how it turned out. I wouldn’t change a word.

Novel #8

From the Void

Genres: Thriller, Dark Fantasy

From the Void tells the story of Derrick Woods, a young man who wakes up with amnesia and escapes police custody. He goes on a very unglamorous cross-country quest to figure out who is he is and what he’s done. He’s followed (or believes he’s followed) by a menacing giant named Carthage.[2] He learns that he was a gunman in a deadly campus shooting and must somehow come to terms with this.

From the Void had some great scenes and Carthage was a top-notch dark fantasy villain but the whole thing never really came together despite a lot of revision. This was post-Columbine but pre-Sandy Hook, when the real world gave us a horror no editor would have thought to be “believable” enough to “carry a novel”.

Novel #9

The Ragged Mountains

Genre: YA Fantasy

The Ragged Mountains, a fantasy adventure story about three young people on a rescue mission, almost sold as the first in a trilogy to a Big Five publisher. I actually took a phone meeting with an editor who told me how excited she was to be working with me etc. only to learn the next day the publisher would have to pass. Some big fish in the marketing meeting didn’t like the sound of the book and overruled the editor. This was the second time this had happened to me—I also took an “it’s going to be great working together” phone meeting with an editor for Knocking Over the Fishbowl, so I’ve had the pleasure of my heart being uplifted and then promptly stomped on twice!

Somehow that meeting spread bad mojo and the book never sold. I liked it so much, however, that I published it myself as an e-book and did a whole (mostly useless) round of PR for it. This novel is my big never-made-it-through-traditional-publishing regret.

Novel #10

The Floating Luminosity

Genres: Literary, Fantasy, Surrealism

Even trying to describe this book is difficult and a sure sign I hadn’t yet mastered the idea behind the elevator pitch concept. The Floating Luminosity was set in a fictional town on the Oregon Coast and is its main protagonist is a lonely retired guy named Gordon Locke. When a luminous blue light starts rolling in off the ocean strange things occur in Gordon’s life and he befriends a young woman with a kid. Things grow stranger from here on out as the story veers into surrealism.

My agent sent the manuscript to three editors to test the waters before declining to represent it and I couldn’t blame him. The Floating Luminosity doesn’t exactly scream marketing potential but it was an interesting experiment (though, alas, it was another year of labor without monetary recompense).

Novel #11


Genres: Literary, Horror, Dark Comedy

Set in the burned out edges of Detroit, Special was about an amiable, specially-abled fella named Tompkins who finds himself under his murderous older sister’s thumb after the death of their parents. He escapes the house with one of her would-be victims and events escalate from there.

Special is weird, really weird, and I shouldn’t have been surprised that it never sold, despite some great feedback from editors (one editor wrote, “I can’t say I loved this novel (doesn’t feel like a novel that even wants to be loved), but I admired the hell out of its ambition…”) but I consider Tompkins one of my best characters and he’ll always have a special place in my heart. Sometimes you just write what you have to write.

Novel #12

And the Hills Opened Up

Genre: Western, Horror

Neither Westerns nor horror novels are selling spectacularly these days so of course I wrote one that spans both genres and goes all in. It never sold to a mainstream press but And the Hills Opened Up did eventually become my third published novel, ending a hard, endlessly churning period of five years in my career without outside publication. The publisher was a micro-press called Burnt Bridge, founded by Jason Stuart with the later addition of Mark Rapacz, who, besides being my good friend from grad school, was my editor for And the Hills Opened Up and a great champion of the book. Without Mark this book never would have seen the light of day or been so beautifully published in the spring of 2014. The day Hills received a starred review from Publisher’s Weekly was a great day for micropublishers everywhere.

Novel #13

Genre: Literary YA

The Firebug of Balrog County

My fourth published novel, this one was picked up by FLUX, which is an imprint of Llewellyn Worldwide. As I type this it’s due out in the fall and I’m holding my breath that it will make some noise and allow my career to progress. Otherwise it’s back in the cage for old Dave Oppegaard!

Firebug is my most personal novel and draws on my own youth and the trauma of watching your mother slowly die. It’s also very humorous and crazed. It is the novel I decided I would write if I knew I only had time to write one more novel before the world ended.

Novel #14

Bring Her Back

Genre: Thriller

Still trying to get my finger on the pulse of publishing and go big, I wrote my first straight up thriller/crime novel. A Russian mobster’s fiancée is kidnapped and it’s up to PI Blake Boon to bring her back. There’s some great action scenes in this one but I was obviously out of my genre element this time and it shows. My agent said it would take a lot of work to punch Bring Her Back into prime shape and I decided to cut my losses after six months of writing and move on—I just wasn’t interested in the story enough for that kind of commitment.

Novel #15

The Town Built in Darkness

Genre: Literary YA, horror

My current project. As described in the earlier chapter about revision, I’ve written roughly 1,100 pages, or three full nearly-from-scratch drafts, to come up with a 270 page story. Hopefully this project will have sold by the time you’re reading this but, as you can see from this very history, that’s not exactly a sure bet. It’s YA horror with a dash of Laura Ingalls Wilder.

So that’s the list! If you think it was exhausting to read fifteen descriptions of some dude’s work just imagine writing every one of those motherfuckers. Sweet fancy Moses, looking back at some of those descriptions I have to wonder if I secretly didn’t want to get published or establish a career. Was I self-sabotaging or following my bliss? I guess we’ll never know. Or maybe sometimes they are the same damn thing. Maybe I’m a modern day Ancient Mariner, doomed to wander from wedding to wedding babbling about strange lights and dead birds. Maybe I am insane. Maybe the Grind has finally driven me mad!

But I feel pretty good. If this is madness, it’s not so bad. Despite all the desk time, I have had many a writing adventure and look forward to many more. I have invaded the Flat Iron Building in Manhattan for one morning and I’ve hung out with my agent at his favorite Brooklyn bar. I’ve taught writing to kids in the Boise foothills while the owls slept above us in the trees. I’ve driven around central Nevada for research purposes and bathed in its alien light. I’ve read at the Turf Club in St. Paul and the Loft Literary Center in Minneapolis and at my mother’s hospital bed. I’ve loitered in many a coffee shop and library. I’ve flown out to Burbank for an award ceremony and ended up getting drunk on the roof of a hotel, staring out at the sparkly fog. I’ve spent a weekend autumn camping in Decorah, Iowa while attending a writing conference, where I listened to migratory geese pass above my tent all night, softly honking. I’ve gotten very kind emails from readers who my work resonated with, readers who have dealt with suicide and depression, and I’ve helped at least a few students improve their writing and approach the publishing scene with their eyes a little wider.

I’ve also studied under some of the smartest and generous folks you ever want to meet, the kind of people who make you want to be better and kinder yourself, even if you often fail miserably. Though I am no perfect human being now, I can only imagine what kind of shiftless dolt I would have become without having writing in my life for so long and in such a focused way. Writing has been my great solace and my sexy tormentor and it has made every aspect of my life a little more interesting. Really, I am so lucky to have gotten this far I can hardly believe it.

There is glory to be found in the writing Grind, true, glory of many kinds, but when all is said and done you need to remember that nobody cares about what you’ve gone through to bring your work to the page. Writing is truly a nobody-wants-to-see-how-the-sausage-gets-made industry. Once your work is out there, shared with the world, it must stand or fall on its own without you. All the hours spent alone, grinding out word after word, toiling in the austere face of futility, belongs to you and you alone—this is the writer’s burden and great treasure.

[1] Though I didn’t know what Young Adult fiction even was back then. I just thought it was fantasy.

[2] It occurs to me only now that Carthage is an echo of the unnamed ogre in Other Dreams, though I’m no longer surprised by how much I plagiarize myself.

The Publication Reading

(I recently wrote a book on writing call The Glorious Grind: Meditations on Crafting Fiction & The Writing Life and have decided to simply publish it in installments here.)

Chapter Twenty-Six

The Publication Reading


All right! Time for your publication reading! Try to choose a venue that feels comfortable to you and can seat at least forty if you’ve got a bunch of friends and family coming. Create an event page for the reading on Facebook and invite everybody, via Facebook and regular email—you’ll be surprised who might show up. Consider coming up with a short little phrase to inscribe when you’re signing all those books at once, some favorite little mantra of yours or something that ties into the book. Use a nice fluid pen. I’m a fan of the Pilot G-2 07.

If you don’t have the reading at a bookstore you’ll need to have somebody reliable selling the book while you sign (and you’ll need to have a little cash box prepared to make change and a credit card app for your phone if you want to handle credit card sales—I usually just say cash or check only in the event advertisements). You could also consider calling your favorite indie bookstore and asking them if they’d send a seller and handle all the book sales themselves. It can be a nice little profit for them for an hour’s work. I like to do the majority of the book signing as folks arrive and then I stick around after the reading for anybody else (this way I can get to the after party quicker). Reserve a cozy backroom at a nearby bar for the after party and hand out a little map to showing the way. Prepare for people to buy you a drink or two and, like a bride at her wedding, try to float around the room and spread the happy to everyone. They’ve all come out to love and support you.

As for the reading itself, aim for around twenty minutes. Pick a few selections that are both good entry points for the novel and might play well before a live audience (humor and passages with dialogue seem to usually go over well). Prepare a little opening speech before you start reading from the book and have a written copy of it in hand. Thank everyone for coming. Tell them how attractive they look tonight. How the stars sing their praises. Thank the folks you’ve thanked in the book’s acknowledgements and anybody you forgot. Thank the venue’s staff for hosting the reading.

When you open that beautiful book of yours, remember to relax and breathe. Don’t read too fast and try to enjoy it, moment to moment.

This is the rare breather in the Grind. The shaded oasis.

Dealing with Criticism

(I recently wrote a book on writing call The Glorious Grind: Meditations on Crafting Fiction & The Writing Life and have decided to simply publish it in installments here.)

Chapter Twenty-Five



On October 18th, 2005 I had the pleasure of meeting and co-interviewing the author Fredrick Busch, author of Girls, North, The Night Inspector, and many other novels. He was visiting Hamline University and I conducted the interview with author and program dean Mary Rockcastle before a large audience. I was the lucky grad student picked to interview the well-known author, with the entire conversation being recorded for the Water~Stone Review, a literary journal put out each year by Hamline University.

The best part of the night wasn’t the interview itself but the dinner beforehand. I got to drink whiskey and eat steak with Busch, who was every bit the kind, veteran writer I’d been told to expect. I asked Fred what was the biggest piece of advice he had for aspiring authors like myself and he had his answer ready: you needed to do your best to ignore criticism, the good and the bad, because if you believed the good press you received you’d have to believe the bad as well.

This advice seemed simple at the time, but I’ve been unpacking it ever since.

Let’s break it down:

Normal Human Writerly Inclination

Good review → Me happy! Me get happy happy drunk! Me party!

Bad review → Me sad. Me get sad drunk and eat too much cheese.


Busch’s Recommended Stance

Good review → Acknowledge review’s existence. Go about day normally.

Bad review → Acknowledge review’s existence. Go about day normally.

This advice seems to tie into the ancient Grecian maxim Meden Agan which translates as “Nothing in Excess” and was carved into the temple of Apollo at Delphi for all to behold. Don’t let events get you too high and don’t let them get you too low. Moderation in everything. Be like the high grass that bends and survives when the great wind blows and knocks down all the stubborn trees.

Or, as it states in Chapter 44 of the Tao Teh Ching:

  As for your name and your body, which is the dearer?

  As for your body and your wealth, which is the more to be prized?

  As for gain and loss, which is the more painful?

  Thus, an excessive love for anything will cost you dear in the end.

  The storing up of too much goods will entail a heavy loss.

  To know when you have enough is to be immune from disgrace.

  To know when to stop is to be preserved from perils.

  Only thus can you endure long.[1]

And let’s not forget the Buddhist claim that all attachment leads to suffering, or the Biblical proverb:

  He who is often reproved, yet stiffens his neck, will suddenly be broken beyond healing.[2]

Because who wants a broken neck, right?


The trouble with this keep-an-even-keel advice is the same trouble as people have with most good advice: it’s a lot harder to heed in practice than in theory. Also, fiction writers need a certain amount of ego, usually a huge ol’ heaping of ego, to assume the shit they come up with in their own imaginations and set down in words will be entertaining enough for a reader to give their time, attention, and money. Believing people will want to read what’s spilled out of your brain is a pretty massive assumption—any writer who has written with the intention of being read by another single person, much less a wide audience of thousands or millions, has stood on the firm bedrock of ego to create their story and push it forth into the world. They’ve needed to believe their great labors were worthwhile. They’ve needed to believe in their Self. Receiving critical acclaim at the end of such a long and harrowing a process as writing and getting a novel published seems like such a natural and desired outcome that when it occurs they can’t help but feel like a sunflower finally turning its face toward the sun after a long winter.

Which, sadly, sets up the invested author for the opposite emotional plunge when negative reviews come out. They did enjoy those good reviews—those reviews were totally accurate! Because they were good!—so, no matter what their friends tell them, there must also be something truthful in the bad reviews. Maybe their characters were underdeveloped, maybe the plot was too predictable, maybe the ending they’d always been so proud of, which had felt so inevitable, really was unsatisfying and confusing.

And now the author has to sit down and write a second book (as long as they haven’t expired from self-harm or gone into marketing) with all these heavy bruises on their heart, all this critical detritus floating in their mind. Their previous novel was said to have “crisp” dialogue so they need to keep that up. The setting was said to have been “vivid” so the new setting better be equally vivid. Their previous plot was said to have been unsatisfying so the next plot better be much more obvious and up front. Their previous tone was considered too heavy so the tone of the new book should be much lighter. By absorbing their reviews too seriously, both good and bad, the much criticized author has fallen into the quicksand trap of the past and writing toward reader expectation instead of writing toward the next story that’s glowing inside of them. They’re writing scared.

Fred Busch, only sixty-four, died unexpectedly of a heart attack roughly four months after we drank whiskey together on that cold autumn night in 2005. He was the author of seventeen published novels, seven published short story collections, and two published non-fiction works. I’m sure he allowed a few reviews to crawl under his skin during his long and prolific career and I can imagine that he realized his advice to me was more of an ideal to strive toward than a truly attainable maxim, a reassuring credo to return to when you’re feeling a little too excitable—when the world feels like it’s unraveling.

[1] Tao The Ching by Lao Tzu. Translated by John C.H. Wu.

[2] Proverbs 29:1, English Standard Version.

The Book Campaign

(I recently wrote a book on writing call The Glorious Grind: Meditations on Crafting Fiction & The Writing Life and have decided to simply publish it in installments here.)

Chapter Twenty-Four

The Book Campaign


I’m about to start my fifth book campaign.[1] Last week I received a digital copy of the advance reader copy for The Firebug of Balrog County from FLUX and the book is now posted on GalleyNet, which is an ARC distribution website where reviewers of all stripes can request copies of books for reviewing purposes. It’s now April and the book comes out in September, which pegs the campaign lead time for the book at about five months.

I’m excited about being published again by a mainstream press after a six year drought but also wary, with tempered expectations. In the eight years since my first novel was released I’ve attempted to sell my work in about every manner I could dream up. I’ve done readings, big and small, in a variety of venues, happy to sign anything put before me. I’ve sat on panels at conferences. I’ve read at conferences. I’ve run writing workshops at conferences. I’ve sent out splashy press releases, electronically and through the mail, methodically addressing each one. I’ve done as many interviews as my publicists and I could drum up, both via blogs and traditional local newspapers. I’ve tweeted. I’ve co-hosted a podcast that ran for a hundred episodes. I’ve maintained an email list. I’ve created Facebook pages. I’ve written craft articles for literary websites. I’ve updated my blog since 2005 with witty posts relating to writing. I’ve created an author site and redone said author site several times. I’ve created a choose-your-own-adventure game tying directly into the world of one my novels. I’ve gone online and requested my own books to be purchased by libraries across the country. I’ve made multiple video book trailers. I’ve personally mailed out free copies of my work to reviewers and industry names across the country (and once to Russia). I’ve flown across the country to attend the AWP conference and the Bram Stoker Awards in hopes of “networking”. I’ve gotten starred reviews from Publisher’s Weekly and a bunch of other great reviews, too, as well as my share of duds. I’ve gotten lovely blurbs from big names. I’ve lurked around Goodreads. I’ve Googled myself. I’ve responded to every fan email I’ve received. I’ve done all this—all these things that are Not-Writing—only to see my efforts drop like stones into the lake of marketing, creating naught but a ripple and having very little effect on my sales numbers.

The book campaign is a grind all to itself, set outside the deeply internal work of writing fiction. I’ve found the most exhausting aspect of it is not the labor involved in promoting your work—which can be as little or as substantial as you choose it to be—but the effort you expend trying to forget how vulnerable your book is now, how indifferent the world at large is disposed to it. The time up to a book’s publication date is a slow slog of worry and hope and each day you wake up uncertain what the news will be (or, worse yet, if there will be any news at all). The whole process can feel like a hellish/amazing rollercoaster, especially if you’re a first time author and every aspect of it is totally new to you.


The entire idea of campaigning is slightly abhorrent to me. I’m not a big fan of war, or politics, or the Academy Awards, or any other field where campaigning plays a significant role. I don’t like thinking of myself as a “brand”. It’s stupid, right? I’m a human being and human beings change on a daily basis, depending on a myriad of factors that begin with how well their hierarchy of needs are currently being met. There’s no constant recipe for a person—we’re not soft drinks!

But the world wants to put you into a bottle anyway, and if you refuse the bottling process you won’t be shipped out to the world in any format. You will stay at home, happily oblivious to joys and many trials of having your work appraised by the multitudes, doing your thing without worrying about where it’s all headed and what others will think of it.[2]

However, throughout every book campaign I’ve been reminded that there are still many, many people supporting literature and helping writers fight the good fight. It’s not all darkness and despair and nobody buying one damn copy of your book at a reading. I’ve gone into bookstores and been recognized on sight and handed a fancy bottle of water and received warm, genuine hellos, we’re so glad you’re here. I’ve driven out to book clubs and seen that gleam in a reader’s eye when they’ve read your work and are suddenly meeting you. I’ve visited classrooms and received the laser-like focus of twenty-five students all interested in my work and how I go about it. I’ve gotten help from reviewers who didn’t care if my newest book was from St. Martin’s Press or self-published—they did not give a flip either way. I’ve found solace in phone and email interviews, in thoughtful book reviews that gave my work their full consideration.

To be fairly considered, I think, is the most rewarding part of the book campaign. Writers campaign to be read and hopefully earn a little scratch on the side. Writers spend so much time alone, hidden from the world, that to be fully considered at the end of the day is a splendid, if terrifying, reward.

[1] I’ve self-published one novel, The Ragged Mountains. That was an experience all its own.

[2] There are far worse fates than this.